By: Tyler Pospischil
There’s no doubt that celebrated hip-hop artist, Kanye West, has hit his stride over the past number of years. With new music, new political ideas, and a new home, the esteemed rapper/producer is on the top of his game. One of the biggest components driving West’s creative success is his fashion line, Yeezy. The brand has appeared in GQ, The New York Times, and more; largely due to the everlasting popularity of Kanye’s best selling collaboration shoe with Adidas, the Yeezy 350. The shoe first made an appearance in the beginning of 2015, and the world has been dying to get their hands on a pair ever since. But as the 3 year anniversary of the shoe approaches, and prices are starting to decrease, fans can’t help but wonder: is the Yeezy brand starting to slow down?
“Just be patient because we’ll make more Yeezys. Eventually, everybody who wants to get Yeezys will get Yeezys”, was the promise Kanye made in 2015, while on the phone with radio personnel Ryan Seacrest. Over time, West is keeping this promise and releasing more pairs than ever. In previous releases of the shoe, approximately 40,000 pairs were manufactured. More recently, over 1,000,000 pairs of the Yeezy “Cream” colorway were set free to the public. While shopping on a budget, this is great news. However, for the dedicated fans that have waited nights and spent thousands for ownership of a pair, the slowing rarity of the shoe feels like a betrayal.
Longtime fans are starting to give up on West; the appealing sensation of specialty while wearing Yeezys is gone. Is Kanye’s promise of mass production truly the downfall of his brand? Will he be able to maintain his fan base of hardcore sneaker heads, while keeping the shoe affordable for the majority? These are questions that will only be answered with time, patience, and the decisions of Kanye West himself.