EHS Buzz MagazineComment

The Feezy Experiment

EHS Buzz MagazineComment
The Feezy Experiment
Joseph Alston and Dylan Keenan, Sophomores

If you were following the fashion news during February of 2015, then you probably know about Kanye’s ever so lovely shoes the “Adidas Yeezy 350 Boosts” that had came out during this month. The hype was ridiculous for these shoes, but there was one problem…THE PRICE! Ranging at about $200-$250, the Adidas Yeezy 350 Boost really did not cost much more than a signature player Nike Basketball shoe, believe it or not. Because of how limited these Adidas shoes were and how the price was some what reasonable to some people, these shoes sold out fast. Since the Yeezys had sold out so quickly people would re-sell them for a not so reasonable price, ranging from about $450-$1,100. As a result of this some companies and suppliers would make fake “Adidas Yeezy 350 Boosts” that would be sold at a much lower price than the actual resold shoes. The fake replica shoes, nicknamed Feezys, would go for about $20-$200.

My friend actually had purchased two pairs of these Feezys for our “Yeezy 2016 Lookbook” in Buzz Magazine. So when we came up with the idea “The Feezy Experiment,” we decided to go into school both wearing the Feezys with a complimenting outfit that Kanye himself would probably wear with his shoes and see what type of reactions we would receive. We wore two different colorways to the shoe one being the Adidas Yeezy 350 Boost “Turtle Dove” replica and the other being the Adidas Yeezy 350 Boost “Pirate Black” replica. Once we stepped foot into school, we immediately received looks from astonished students all noticing the fake Yeezys. Some believed the shoes were actually real and others did not, confronting us and saying they were fake. More people believed that the “Turtle Dove” colorway was fake because of how the original shoe is supposed to have a gray body, and the replica had a white body, making it much more noticeable. The “Pirate Black” colorway was the almost the exact opposite, with more people believing they were authentic and couldn’t be fake. It was only if people had the shoe in hand to notice that it lacks small details that the actual Adidas Yeezy 350 Boost has. This colorway displayed a green instep where it says YZY, and on the other, it has the Adidas flower logo unlike the original, where the instep is actually a shade of black.   

What we learned from this experiment is that if there are more flaws in a fake shoe, then shoe is going to be proven obviously fake. Even though people noticed that the “Turtle Dove”  colorway wasn’t authentic, the amount of people who noticed was not anywhere near the number I believed it would be.  I thought that an abundant amount people would immediately think that these expensive shoes are fake, but even these shoes that were proven to be forgery only a few times weren’t noticed as much as I thought. So what we really learned from this experiment is that if you have any non-authentic clothing that you feel comfortable in, then go for it. Rock a look that you feel looks good, and don't worry what other people say about it. All that matters is how you feel at the end of the day.