EHS Buzz MagazineComment

More than Just a Color: PANTONE's 2016 Color of the Year

EHS Buzz MagazineComment

Emily Yen, Junior

Recently, PANTONE released their color of the year for 2016: a color that will be found throughout the fashion community and just about everywhere else because if the international color authority forecasts it, it’s a definite.

Wait a minute. Did I say color of the year? I meant colors.

For the first time ever, PANTONE has blended together two different shades to create Rose Quartz and Serenity and unveiled them together for 2016.

Image courtesy of Pantone

While you may think that these two colors belong in a nursery, they’re actually more than that. PANTONE’s website describes the colors as, “an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” Their reasoning for the color choice is that in the world now more than ever, consumers are looking for a way to psychologically resolve their stresses and find reassurance and security; so they’ve provided colors that do just that.

Not only are they trying to ease tired minds, but they’re also trying to challenge traditional color associations. Ever since we were little kids, we’ve typically associated the color blue with boys and the color pink with girls, and PANTONE, along with many others, doesn’t agree with that idea. In an era of gender fluidity, labels tend not to apply, and color is a method of expression, so really the ‘color as applies to gender’ idea is ridiculous. The world’s mindset has changed and today’s generation doesn’t fret about being typecast or judged, and it’s been recognized and addressed-- all through a color.

To read more and find pairings for this year’s color, check out PANTONE’s website at: http://www.pantone.com/


And if you're looking to incorporate Rose Quartz and Serenity into your makeup routine in some daring yet oh so fashion forward ways, take a look at Sephora's PANTONE Collection: http://www.sephora.com/sephora-pantone-universe