EHS Buzz MagazineComment

Beauty Guru Online and Off

EHS Buzz MagazineComment
Maggie Gallagher, Freshman
Courtesy of

Zoe Sugg is an English beauty guru, author, blogger, Youtuber, and all-around businesswoman at the young age of 24. In September 2014, Sugg launched her very own beauty line, Zoella Beauty. She is commonly referred to in the Youtube and beauty community as “Zoella,” so the self-titled makeup line is appropriate and (almost as) perfect (as she is). 

This collection includes a body lotion, shower cream, body mist, candle, bath fizzer, and makeup bag. All items are sold separately. 

Her collection has sold incredibly well over the past month and continues to thrive. One of her goals was to provide products that calm and sooth your body after a stressful day, which she achieves through products like the Creamy Madly Dreamy body lotion and lovely pink packaging. The makeup bag, which doubles as a pencil case, is available in blue with Zoe’s eyes on it, or in pink, complete with a guinea pig in glasses (what’s not to love?).  

Zoella Beauty products are available online at and in-stores exclusively at Superdrug, a drug store chain in the UK, and all product prices range from about $8-$15. For the time being, this line of bath essentials is not available for in-store purchase in the United States, but can be shipped if ordered online (fingers crossed that Zoe will promote the line in the US soon!). This is only one of Zoe's many achievements but is a tremendous stepping stone in her career, and I cannot wait to see what else she has in store for us in the years to come.

Full Item List

  • Creamy Madly Dreamy Body Lotion 
  • Soak Opera Bath Soak and Shower Cream 
  • Blissful Mistful Fragranced Body Mist 
  • Let's Glow Fragranced Candle 
  • Fizz Bar Fragranced Bath Fizzer 
  • Guinea Pig & Eyes Makeup Bag/ Pencil Case